Anyone who has deployed WHfB would know there are multiple deployment methods depending on the org setup and the device management state (Hybrid, On-Prem, Cloud). I’ll discuss three deployment methods using Intune for devices registered in Active Directory and synced to Entra, and for cloud only Entra joined devices.
Here are the three WHfB deployment methods:
| Method | Use case |
| WHfB Account Protection Policy | Targeted deployment method configured in Intune -> Endpoint Security -> Account Protection. Supports granular user and device targeting and is Microsoft’s recommended method for phased deployments. |
| WHfB Enrolment Policy | Tenant-wide deployment method configured in Intune -> Devices -> Enrol devices -> Windows enrolment -> Windows Hello for Business. Applies Windows Hello for Business settings during Intune device enrolment and Autopilot provisioning. |
| WHfB Device Configuration policy (Cloud Trust) | Targeted deployment method configured in Intune -> Devices -> Configuration. Like WHfB Account Protection Policy and is my preferred method for phased WHfB deployments because it includes Cloud Trust and custom settings catalogue configurations. |
WHfB Account Protection Policy
This is Microsoft’s recommended method because it’s prefilled with the common settings (device and user-scoped) one would look for from a WHfB deployment. This method is more controlled from a deployment perspective but not from a settings perspective like the WHfB Device Configuration policy where you can select your different settings from the settings catalogue.

Use Case:
- Deploy Windows Hello for Business to a specific group of users or devices before a wider rollout.
- Conduct a phased deployment to validate user experience, application compatibility, and support processes.
- Pilot Windows Hello for Business with an IT team or user champions before expanding to the wider organisation.
- Gradually transition users from passwords to PIN, biometric, and passwordless authentication methods.
- Minimise user disruption by controlling when and who receives Windows Hello for Business registration prompts.
- Support organisations that require granular targeting based on departments, locations, device groups, or job roles.
- Align Windows Hello for Business deployment with change management and user communication plans.
- Enable organisations to test and validate authentication policies before enforcing them tenant-wide.
- Support both Entra joined and Hybrid Entra joined devices without immediately impacting all users.
- Simplify administration by using Microsoft’s recommended Windows Hello for Business deployment method with preconfigured settings.
- Reduce deployment risk by allowing issues to be identified and remediated within a limited user population.
- Provide a controlled migration path from legacy authentication methods to modern, phishing-resistant authentication.
WHfB Enrolment Policy
Greenfield and Entra only environment, that’s it, that’s the use case. Now take what I say with a pinch of salt because there are occasions when deploying WHfB via the enrolment policy can work. It’s very heavy-handed and troublesome for larger, mature environments because it forces WHfB when the user signs into their device. Unless the communication is rock solid and people read their emails (We all know that never happens), then avoid it.
Now, you’re probably asking ‘what do you mean by greenfield?’ A greenfield is a blank canvas, i.e. no Intune. Recently I enrolled a client into Intune and used WHfB enrolment policy because I can enrol the end user’s bit by bit, in a controlled manner meaning they got WHfB gradually. I worked with a small cohort of users initially, got my communication right and then showed them what to expect.

Use Case:
- Standardise Windows Hello for Business deployment across the entire organisation.
- Automatically provision during Intune enrolment and Windows Autopilot onboarding.
- Ensure users register a PIN, fingerprint, or facial recognition as part of their first sign-in experience.
- Simplify administration by applying a single tenant-wide WHfB configuration.
- Enforce a consistent onboarding experience for all newly enrolled devices.
- Support cloud-only Entra joined and hybrid Entra (careful here) joined device deployments.
- Reduce helpdesk dependency by guiding users through WHfB registration during device setup.
- Support organisations that do not require granular targeting or phased WHfB deployments.
WHfB Device Configuration policy (with Cloud Trust)
OK, why is this deployment method my preferred choice? It has everything, this is the only method that includes everything found in the WHfB Account Protection Policy method plus the ‘Use Cloud Trust For On Prem Auth’ setting which is very important for Hybrid Environments. I don’t understand Microsoft’s rationale for leaving this setting out of other WHfB deployment methods, because it’s still very much relevant for a lot of the clients I deal with that have some form of on-prem legacy application or file server.


Use Case:
- Deploy Windows Hello for Business using a targeted configuration policy rather than a tenant-wide setting.
- Enable Cloud Trust authentication for Hybrid Entra joined devices accessing on-premises resources.
- Support organisations with file servers, legacy applications, or other Kerberos-based on-premises workloads.
- Provide a passwordless sign-in experience without requiring WHfB certificate deployment or complex PKI infrastructure.
- Support both Entra joined and Hybrid Entra joined devices using a single deployment method.
- Configure and manage WHfB settings through the Settings Catalog, providing greater flexibility than the Account Protection Policy.
- Conduct phased or pilot deployments by targeting specific user or device groups.
- Standardise WHfB settings across different user populations while maintaining deployment control.
- Simplify Hybrid WHfB deployments by leveraging Cloud Trust instead of Key Trust or Certificate Trust models.
- Reduce infrastructure dependencies by eliminating the need for WHfB certificates and certificate lifecycle management.
- Support organisations modernising authentication while retaining access to on-premises resources.
Cloud Trust
Cloud Trust is a feature that lets Hybrid Entra joined devices authenticate to on-premises resources (file servers, legacy apps, Kerberos workloads) without needing certificates or complex PKI infrastructure.
Essentially, instead of issuing WHfB certificates, Cloud Trust uses your cloud identity to vouch for your device when it needs to access on-prem resources. It’s passwordless and keeps things simple.
It’s only available in the WHfB Device Configuration policy method, not in the Account Protection or Enrolment policies. That’s why it’s my preferred deployment method for hybrid environments.
To learn more about Cloud Trust, visit: Windows Hello for Business cloud Kerberos trust deployment guide | Microsoft Learn
Summary
For mature, hybrid organisations with on-premises applications, devices, users, or other resources, use WHfB Device Configuration policy and set up Cloud Trust as your default method. Yes, there’s more setup involved, but it’s worth avoiding the common pitfall of clients withholding infrastructure details and leaving you to unpick the configuration later.
To learn more about Windows Hello for Business, visit: WindowCloud Trusts Hello for Business overview | Microsoft Learn

























































